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Dennis Bingham

Selecting a Business Location: How to Choose the Right Spot

Updated: Oct 18


Select Your Business Location

If you're considering starting a business, selecting a business location is one of the most important decisions you will make.


Your business location can significantly impact your success, from visibility and accessibility to the cost of real estate and taxes. It's essential to take the time to get it right.


In this post, we'll discuss general and specific factors to consider when selecting a business location and tips to help you make the best decision for your business.


Whether you're a new business owner or looking to relocate an existing business, this article will provide valuable insights to help you select a business location that meets your needs and sets you up for success.


What Factors Impact Selecting a Business Location?


The type of business, proximity to suppliers or customers, infrastructure, and lease agreement can all impact the selection of a business location.


Let's explore each of these four general considerations in more detail:


1. Type of Business

Different businesses have specific requirements influencing their optimal location.


For example:

Business Location Retail
  • Retail Businesses - Retailers often benefit from being close to target customers in high-traffic areas. The accessibility of the business location and visibility are crucial factors to consider.

  • Manufacturing Businesses - Manufacturers may prioritize business locations that provide easy access to raw materials, transportation routes, and distribution networks. Proximity to ports, highways, or rail lines can be essential for efficient supply chain management.

  • Service-Based Businesses - Service-oriented businesses such as consulting firms or law offices might prioritize locations near business districts or areas with a high concentration of potential clients.


2. Proximity to Suppliers or Customers

Being located near suppliers or customers can offer several advantages:


  • Cost Efficiency - Proximity to suppliers can reduce transportation costs, lead times, and inventory holding costs. Similarly, being close to customers may reduce delivery time and associated expenses.

  • Customer Convenience - Businesses that rely on in-person visits or frequent customer interactions, such as restaurants or convenience stores, benefit from being near their target audience.


3. Infrastructure

The quality and availability of infrastructure can influence the suitability of a business location:


  • Transportation - Access to well-developed transportation networks, including roads, airports, seaports, or railways, is crucial for businesses dependent on moving goods and people.

  • Utilities - Reliable and cost-effective access to essential utilities such as electricity, water, internet connectivity, and telecommunications infrastructure is important for most businesses.

  • Support Services - The availability of support services like banking, legal, and accounting in the vicinity can streamline business operations.


4. Lease Agreement

The terms and conditions of the lease agreement can impact a business's location choice in the following ways:

Business Lease Agreement
  • Cost - The rental or lease cost directly affects the profitability of a business.

  • Flexibility - The flexibility of the lease agreement can be crucial for businesses that anticipate growth or need to adapt to changing market conditions.

  • Zoning and Regulations - Businesses must consider local zoning laws and regulations that may affect their operations.


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Why Real Estate Leases Matter When Selecting a Business Location?


When considering leasing a commercial space for your business, it's important to understand the different types of leases and thoroughly review the lease agreement before signing.


The lease agreement establishes the legal relationship between the landlord and the tenant and outlines the terms and conditions of the lease.


Here are the three leases commonly used in commercial real estate and the key points to review before signing:


1. Gross Lease

In a gross lease, the tenant pays a fixed rental amount, and the landlord is responsible for covering all or most of the operating expenses, including property taxes, insurance, maintenance, and utilities.


2. Modified Gross Lease

A modified gross lease combines elements of both gross and net leases. The tenant pays a base rent covering some operating expenses while the landlord covers others. The specific terms of a modified gross lease can vary, so review the lease agreement to understand which expenses are included and negotiate any points of concern.


3. Net Lease

Net leases, such as single, double, and triple net leases, shift various operating expenses from the landlord to the tenant. In a net lease, the tenant is responsible for paying a portion or all of the property taxes, insurance, maintenance, and utilities in addition to the base rent.


What are the 3 Types of Net Leases?


A lease agreement outlines the terms and conditions under which a tenant occupies a property. Three common types of leases are single net lease, double net lease, and triple net lease. These leases differ regarding the responsibilities for expenses and maintenance borne by the tenant and the landlord. Here's a description of each type:


1. Single Net Lease

In a single net lease, the tenant pays the base rent plus a portion of the property's operating expenses, typically property taxes. The landlord remains responsible for other expenses such as insurance, maintenance, and utilities.


2. Double Net Lease

A double net lease requires the tenant to pay the base rent and contribute to property taxes and insurance expenses. The tenant is responsible for these two "nets," while the landlord remains responsible for maintenance and other operating expenses.


3. Triple Net Lease

A triple net lease is the most comprehensive and burdensome for the tenant. In a triple net lease, the tenant is responsible for the base rent, property taxes, insurance, and maintenance expenses, including repairs and utilities. The tenant assumes most of the property's operating costs, while the landlord typically retains ownership and structural responsibilities.


What Lease Terms Should You Be Familiar With?


Here's a description of five lease terms you should be familiar with:

Business Location Parking

1. Initial Period

The initial period refers to the initial duration of a lease agreement. It specifies the length of time that the tenant has the right to occupy the leased property. This period is typically agreed upon at the beginning of the lease and is often expressed in months or years.


2. Second Option

A second option, also known as a renewal option or option to extend, is a lease agreement provision granting the tenant the right to extend the lease beyond the initial period. This option allows the tenant to continue occupying the property for an additional period of time, typically at predetermined terms and conditions.


3. Insurance

Insurance in the context of a lease refers to the requirement for the tenant to obtain and maintain certain types of insurance coverage during the lease term.


4. Sublease

Subleasing occurs when a tenant leases all or part of a leased property to another party, known as the subtenant. In a sublease arrangement, the original tenant becomes a sublessor, and the subtenant enters into a lease agreement directly with the sublessor rather than the property owner (landlord). The sublessor remains responsible for fulfilling the obligations outlined in the original lease with the landlord. However, the subtenant assumes the responsibility for paying rent and complying with the sublease terms.


5. Security Deposit

A security deposit is a sum of money the tenant pays the landlord at the beginning of the lease term. Its purpose is to provide the landlord with a financial cushion to cover any unpaid rent, damages, or other potential breaches of the lease agreement by the tenant. The security deposit acts as a form of protection for the landlord.


What Other Factors to Consider When Selecting a Business Location?


It's important to consider these factors carefully when selecting a business location.


Similar Businesses

Proximity to similar businesses can increase customer traffic and comparison shopping. Still, direct competition means you may be vying for the same local customers, and nearby competition could lead to price cuts.


Commute

A location that is easy to reach by employees and customers can increase productivity and business since long commutes can prevent potential workers and clients from choosing your business.


Parking

Adequate parking can make a location more attractive to customers who drive, making your business more accessible and convenient to visit, positively impacting customer traffic and sales.


Deliveries

Easy access for deliveries ensures your business can efficiently receive necessary supplies and equipment, preventing delays in operations and helping maintain the quality of your products and services.


Accessibility

A location accessible to various modes of transportation and compliant with accessibility laws can attract a broader range of customers, including those with disabilities, ultimately expanding your potential customer base.


Safety

A safe location can attract employees and customers, providing a comfortable and secure environment conducive to work and shopping.


Signage

Good signage can attract potential customers by communicating your business's presence and offerings to people passing by.


Tips for Selecting a Business Location


Here are eight tips to follow when selecting a business location.


1. Research Building Owner and Landlord

Understanding the reputation and history of the building owner or landlord can ensure a fair lease agreement and a good working relationship, which are essential for the smooth operation of your business.


2. Research Area Demographics

Studying the area's demographics can ensure that your chosen location aligns with your target market's needs and preferences, enhancing your business's potential for success.


3. Contact

Consulting with the local planning commission can provide insights into potential changes in the area, like future construction or zoning law modifications, which can impact your business operations.


4. Consider Future Growth

Anticipating your business's expansion needs can help you select a location with adequate space or flexibility for growth, saving you relocation costs and customer confusion in the long run.


5. Engage An Experienced Real Estate Agent

Working with a knowledgeable real estate agent can simplify your search by leveraging their understanding of the market, their expertise in negotiation, and their familiarity with legal and contractual matters.


6. Don't Be Afraid to Walk Away

If a potential location doesn't meet your criteria or the lease agreement doesn't align with your business's best interests, being willing to walk away can prevent significant problems or regrets.


7. Talk With an Attorney

Consulting with an attorney can help ensure all legal aspects, such as zoning laws and lease agreements, are in your favor, safeguarding your business from potential legal issues.


8. Ask For Building Exclusivity

Requesting building exclusivity can protect your business from direct competition within the same building, which can help maintain your customer base and prevent market saturation.



Selecting a Business Location Conclusion


Remember that there is no one-size-fits-all approach to selecting a business location. Each business has unique needs and requirements, and what works for one industry or business type may not be suitable for another.


Take the time to assess and prioritize the most important factors for your venture.


A well-selected business location that aligns with your business objectives and customer needs will lay a strong foundation for your success, helping your venture thrive and grow in the long run.


Additional Resources


Thank you for reading this article on Selecting a Business Location. We recommend these additional articles related to starting a business.

 

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